Helping Emerging/Scaling CPG Brands Optimize Planning & Implement Trade Promotion Management (TPM) Systems
For $5M-100M brands with a conscience that want to scale sales and planning sustainably.
When your brand is scaling, the pressure on forecasting, trade spend, data systems and operations multiplies. We help you build the infrastructure and processes so you can grow your brand and your bottom line with confidence.
Does this feel familiar?
“We can’t forecast what/when/how much we’ll sell. We’re either out of stock or dealing with excess inventory.”
“We don’t really know how much we’re investing in trade or if it’s working.”
“We don’t know if we are going to make our budget numbers until the end of the year. Sometimes we leave money unspent, sometimes we spend way too much.”
“We know we need a software system but it’s a big investment and we don’t know where to start.”
I help small and mid-sized consumer goods companies design, implement, and optimize sales planning processes that connect strategy to execution — from demand forecasting and trade promotion management to pricing and integrated business planning.
With 10+ years of experience leading sales strategy and planning across natural and sustainable brands, I bring a hands-on, systems-minded approach to scaling smarter.
I work with smaller brands that want to move quickly and make changes that improve their day-to-day now, as well as setting themselves up for the future.
Hi, I’m Ashlie.
Services
Whether you are implementing your first trade promotion management system, upgrading your software, or don’t know what TPM is, I can help you assess your organization’s existing sales planning processes, develop a roadmap for growth, implement foundational processes and tools that grow with you, and support you after the initial implementation.
I take a partnership approach to every project, building processes and tools that pair industry best-practices and tools with knowledge-sharing so your team can thrive during and after our work together.
